Together with Farmwatch we have released a  brand-new investigation into pig farming in New Zealand, using both  hidden camera footage and a ground-breaking, New Zealand-first, look at a  pig farm with virtual reality technology. The footage was obtained by Farmwatch at a pig factory farm in the Waikato, using  both...

New Zealand’s appetite for animal products coupled with intensive animal  agriculture (or factory farming) has become a hefty burden for the  country – and worldwide. SAFE, New Zealand’s leading animal advocacy  organisation, is calling for urgent solutions. SAFE has written to the Director General of the World Health  Organization (WHO)...

Intensive animal agriculture and the  overconsumption of animal products is arguably the most pressing issue  facing human health and the environment. That is why SAFE along with  some of our partners wrote to the Regional Director of the World Health  Organization, Western Pacific Region asking them for leadership on this...

“I have always loved animals, and was very excited when I found out that SAFE had a group especially for kids like me.” – Angelique, 12, Wellington The future of New Zealand’s animals rests in the hands of the next generation, and they need our help. Angelique is just one...

After watching the trailer for the highly anticipated film about a  young Korean girl, Mija and her rotund super-pig Okja, I was super  excited to watch what I essentially thought would be a fable of love. I  was suckered in at the start by the incredible CGI, the originality and...

New Zealanders are not buying into the pork industry’s latest efforts to  mislead people into buying their cruel products, says SAFE. Today  Consumer NZ reported that the Commerce Commission found NZ Pork’s  PigCare label risked breaching the Fair Trading Act, and issued a  compliance letter. SAFE says pigs in factory...

Following our complaint in 2016 to the Commerce  Commission, and then many more from members of the public, NZ Pork have  been told to change their PigCare label. The investigation found the  label may be in breach of the Fair Trading Act and a compliance letter  was issued. Be warned...

SAFE is delighted to welcome Jane Goodall to  New Zealand once again, and we are thrilled that SAFE will be partnering  with the new Jane Goodall Institute New Zealand (JGINZ) on several education initiatives. Jane Goodall is the most important contemporary conservation role  model for people of all ages, and...

Guest blogger Danielle Hart gives an insider’s view on what it was like to participate in SAFE’s anti-factory farming ‘Caged Being’ social experiment – June 2017. Danielle says animal welfare  is something that she has always felt passionate about, since she was a  kid, and she believes they have as much...

Encourage restaurants to serve more vegan food. We all have our favourite go-to restaurants; whether they offer fine  dining or a sloppy veg burger, we know them and keep going back for  more. But, sometimes we step out of our comfort zone and try something  new. When a restaurant is...

Let your political candidate know you care about animals! On 23 September, New Zealanders will vote for political candidates in  the General Election. Some parties have animal welfare policies and  spokespeople; others don’t. You may want to vote to improve the life of  animals in NZ, but not know the...

The SAFE Youth Group has more  than 300 members, with more Kiwi kids aged 8 – 14 years joining every  day to learn about animal issues and connect with other children. As the group has grown it was in need of a new identity; one that  reflects the passionate and supportive...

As we entered another duck ‘shooting season’, once again SAFE spoke out for ducks. Despite only a small percentage of the population taking part in the  barbaric practise of duck shooting, there is very little active  opposition to it, so SAFE is determined that New Zealanders learn the  other side...

What happens when 40 People, live together for 40 Hours…in a cage?  At 10pm on 2 June 40 people said goodbye to their creature comforts  and entered a 56 square meter cage inside a disused shop in Auckland to  raise awareness of the biggest animal welfare issue of our time...