Countdown, 1 March: “it is critical that Countdown continues to offer its customers a  choice of eggs and affordable options….we will continue to have a range  of eggs so that customers can choose what suits their budget or  preference,” Countdown, 28 March: “We will be going 100% cage-free in the...

Animal advocacy organisation SAFE is delighted that supermarket  chain Countdown has announced it will stop selling all cage eggs from  2024 (North Island) and 2025 (rest of New Zealand). The decision is a  massive win for caring Kiwis, who have been inundating Countdown with  thousands of messages via social media...

SAFE has been awarded ‘Best Social Media  Campaign of the Year’ in the 2017 Techsoup New Zealand Charities  Technology Awards for our dairy awareness campaign. The integrated multi-media campaign won for showcasing innovation,  communication story-telling and technology service excellence to connect  people with some of the realities of animal agriculture,...

SAFE is accusing Australian corporation Woolworths Group of double standards for refusing to phase out all cage eggs at their New Zealand Countdown stores, whilst already having committed to phasing out cage eggs in their Australian supermarkets. This follows a Serious Fraud Office investigation into one of Countdown’s egg suppliers...

The writing is on the wall for the cage egg industry. We know it, you know it. Now it’s time for retailers and businesses to realise a move to cage-free is inevitable. SAFE’s been working hard to get hens out of cages with our Countdown campaign and we’re very pleased to be...

“My heart has joined the Thousand, for my friend stopped running today.”  – Richard Adams   The staff at SAFE are very sad to hear the news that Mila the ex-circus elephant has died at San Diego Zoo. The zoo is performing an autopsy to determine the cause. Mila,  formerly...

Emails. Tweets. Posts. Petitions. Activism for animals made EASY. Got five minutes and want to do some good? SAFE is lucky to have many  dedicated volunteers that help us in the ‘real world’ with events,  protests and in the office. Some people can only spare a few minutes a  week....

Is it better to live a life not worth living, or not to have  lived at all? This is one of the questions that students in Years 9-13  (ages 13-18) will be discussing this year thanks to a new textbook, Animals in Factory Farms.   The latest ground-breaking Animals in Factory...

Countdown’s announcement today that it will phase out selling cage eggs under its own private egg label will improve the lives of some hens but falls short of heeding calls from their customers for them to go fully cage-free, a new poll shows.   Countdown has been encouraged by SAFE and...

In his opinion piece (“Who is the greater polluter, cows or people; NZ Herald, 27 January 2017”)  Malcolm Lumsden tried to argue that people cause more damage than cows.  Not only did the article use too much poetic licence, facts about the  negative impact of animal farming on the environment...

My work week started pretty normally on Monday 30 January. I expected  it to be a busy week. We knew a livestock vessel, the Awassi Express,  was due in Napier to take 5300 cows to China for the dairy industry. (We now know only 4500 were loaded, but not why...

Think outside the square with Animals & Us  textbooks – open minds, express positive values, explore alternative  learning pathways. Jasmijn de Boo, SAFE CEO, is delighted to invite you to the launch of Animals in Factory Farms, the fifth issue of SAFE’s Animals & Us school textbook series. Animals in...

Over 5000 New Zealand cows are being shipped to  China this week to be used in the dairy industry. Staff from SAFE’s  Wellington office drove to the port to witness the ship arriving and the  loading of the animals, where they took photos. Departing from Napier, the animals have been...

SAFE is pleased to announce the latest update  to our cruelty-free list, SAFEshopper, which lists companies that do not  test on animals. Finding companies that truly don’t test on animals can  be tricky due to misleading wording, but we’ve done the hard work for  you. A very warm welcome to...