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Go vegan!

Imagine if you could make a difference for animals every single day. You don’t even have to do anything extraordinary. Every meal is a chance to make a difference. It’s as simple as what you choose to eat! And, it isn’t about missing out – it’s about adding compassion.

Give plant-based a go!

Take the Plant-based challenge!

Sign up for the Plant-Based Challenge and get ready to receive recipes, tips and product information and heaps of inspiration. The challenge was designed by Kiwis for Kiwis and features products and ingredients found right here in Aotearoa.

Take the dairy-free challenge!

Get started by signing up to our Dairy-Free Challenge email series – whether you’re looking for tips on the best plant-based cheese or ice cream or on the lookout for new dairy-free recipe ideas, we’ve got you covered.

Love to cook?

Check out our delicious animal-free recipes for plenty of delicious inspiration and astound your friends and family with delicious plant-based foods!

Easy swaps

There is a heap of easy ways to switch from meat, eggs and dairy. We’ve put together a shortlist of our favourites, but the best thing to do is to experiment and find alternatives that you enjoy!

Why go vegan?

For your health

A wholefood, plant-based diet is the perfect recipe for a long and healthy life. Discover how nutritious, rewarding and delicious it can be to nourish your body with nutrient-dense plant foods.

For the animals

The scale of suffering faced by animals, particularly farmed animals, is however immense. Choosing to eat a plant-based, vegan diet is the best way to create a kinder Aotearoa for animals. Every meal is a chance to put our values into action and for us to help create a world in which we want to live.

For our planet

Eating a plant-based diet is the most effective way to make a positive difference for the planet, and all that is on it. So it’s a good thing that transitioning to a plant-based diet is easier and tastier than ever before!

Donate today

SAFE's Annual Giving Appeal

Every major step forward for animals in Aotearoa has one thing in common — people like you.

SAFE is launching our very first Annual Giving Appeal and we need your help to raise $100,000 to ensure we can keep fighting for animals in the year ahead.