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Natural cow lives

Natural Cow Lives

“Cows are intelligent animals who enjoy challenges and feel excitement when they finish a task or use their intellect to overcome an obstacle. UK scientists observing cows’ behaviour have demonstrated that “[their] brainwaves showed their excitement; their heartbeat went up and some even jumped in the air. We called it their Eureka moment.” – Professor Donald Broom, Cambridge University [1].

Cows would naturally live in small herds with a hierarchy, and have complex social interactions, including friendships [2]. Each cow can recognise more than 100 members of their own herd, and relationships can be very important to them.

Cows’ behavioural needs include grazing for about eight hours a day, as well as social behaviours. At the most basic level, a cow also needs freedom of movement to stand, walk, lie down, feed and drink.

Eat with kindness

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Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. You'll feel great knowing that you are putting your values into action. Challenge yourself to give it a try. We bet you’ll find it tastier and easier than you ever imagined!

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