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Bull’s death renews calls for rodeo ban

February 3rd, 2018
Following the reported injury and death of a bull at 2nd February’s Pukemanu Bullride in Martinborough, SAFE is again demanding an end to all rodeo events due to the stress and risk they subject the bulls, horses and calves to, whilst forced to perform. Spectators said the animal broke his...

New FARM 360 Programme virtual reality experience

January 19th, 2018
SAFE is excited to announce the launch of FARM360, our brand new nationwide virtual reality experience, which reveals, from the animals’ eye view, the inside story of animal suffering in factory farms. FARM360 gives people the opportunity to see the conditions inflicted on animals in factory farms, from the animals’...

Victory for dogs

January 19th, 2018
Dogs and cats bring us joy in so many ways. And  yet, we so often take these wonderful animals from their own families,  confine them, and alter their lives in ways they would not choose for  themselves. Few cats, for example, would voluntarily swallow a worming  pill. Or consent to...

Farmed animals’ lives revealed in New Zealand first virtual reality experience

January 18th, 2018
Brand new 360-degree footage reveals, from the animals’ eye view, the inside story of animal suffering in factory farms. ‘FARM360: a nationwide virtual reality experience’ is a new initiative from SAFE. The public launch of FARM360 will be held on Saturday 20th January, (with a media preview on Friday 19th)...

Join Miriama Smith & try vegan this January

January 8th, 2018
There are heaps of reasons to eat kind this January.  Not only is it the best way to help animals, it can also improve your  personal health and protect our environment. And you won’t be alone,  Miriama Smith is just one of hundreds of Kiwis who are giving vegan a...

Kraft Heinz commits to cage-egg free policy

December 7th, 2017
Kraft Heinz Company, the world’s fifth-largest food and beverage company, has announced its commitment to eliminate cage eggs from its supply chain globally by 2025. The announcement is the result  of extensive conversations with The Humane League and The Open Wing  Alliance, a global coalition of animal protection groups launched...
Support of dairy is short on facts

Support of dairy is short on facts

November 23rd, 2017
Andrew Knight is a veterinary Professor of Animal Welfare, and part of SAFE’s team. SAFE’s video showing a cow cantering after a trailer loaded with calves – one of  which may have been her own – has been reported by more than 30 media  outlets internationally. This seems to have...

Enter our ‘Sweet As Christmas Dessert Contest’

November 16th, 2017
Christmas is a magical time of year when we  come together with the people we love. It’s also the perfect time to  celebrate compassion and practice kindness.  That’s why SAFE is suggesting that when you design your holiday menu you consider leaving animals off your plate. We have lots of...

Survey exposes knowledge gap over the dark side of NZ Dairy

November 14th, 2017
A new survey has exposed how little awareness the general public has of dairy industry practices, with only half the NZ population aware that a cow needs to have a calf each year to produce milk. To counteract this, SAFE has erected a giant, thought-provoking billboard in the Auckland CBD...

Research reveals Kiwis in the dark about dairy industry

November 14th, 2017
A new survey has exposed how little awareness  the general public has of dairy industry practices, with only half the  NZ population aware that a cow needs to have a calf each year to produce  milk. To counteract this, we have erected a giant, thought-provoking  billboard in the Auckland CBD...
How does New Zealand rank for animal cruelty? A new index tells us

How does New Zealand rank for animal cruelty? A new index tells us

November 13th, 2017
As a campaigner working on animal issues for a good number of years now, one question that I keep being asked is, “How does New Zealand compare to other countries?” Whilst we keep a close eye on developments overseas, it can be tricky to answer. The Australian organisation Voiceless has...

New Zealand’s animal welfare reputation drops with new index

November 13th, 2017
Clearly presented information on the harm  humans do to animals around the world can be hard to come by. We are  grateful for a great new informative resource looking at the plight of  farmed animals globally, which has just been released. Voiceless, an  Australian animal protection institute, has produced the...
Remembering a racehorse called Regal Monarch – killed in the 2017 Melbourne Cup

Remembering a racehorse called Regal Monarch – killed in the 2017 Melbourne Cup

November 8th, 2017
Regal Monarch was a five-year-old bay gelding entered into the 2017  Melbourne Cup. Horses are gentle, trusting animals, who often run for  brief periods, when they are startled or feel the need to flee. Highly  social, they hate being left behind by their herd mates. And so Regal  Monarch was...

Food giant Nestlė applauded for global cage-egg free commitment

November 3rd, 2017
World’s largest food company announces global commitment to end cages Nestlė, the world’s largest food company, has announced its commitment to eliminate cages from its egg supply chain worldwide. This policy will be adopted by all of Nestlė’s locations in 189 countries. In New Zealand, Nestlė has committed to a...
Try plant-based!

Take the Dairy-Free Challenge

Moving away from dairy is a choice that benefits animals, our planet and our health. There’s never been a better time to go dairy-free. Whether you’re looking for tips on the best plant-based cheese or ice cream or on the lookout for new dairy-free recipe ideas, we’ve got you covered!

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As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.