‘Dog rodeo’ campaign unveiled

October 18th, 2017
Labour weekend, the start of the New Zealand  rodeo season, will see calves, horses and bulls subjected to stress and  fear at rodeos held in the Canterbury towns of Methven and Winchester.  To coincide with the season’s start, we have unveiled striking  billboards and a hard-hitting video, with confronting images...

Kindness should be child’s play – SAFE launches interactive children’s game today

October 16th, 2017
Dismayed by the prevalence of animal cruelty in New Zealand, SAFE has created an exciting new game on its new Animal Squad website as a tool to help teach young people compassion and empathy. The game is timely, given the spate of animal cruelty reports in the media, including school-sanctioned...

Habitual Fix applauded over kind move for hens

October 5th, 2017
SAFE is congratulating Habitual Fix on their announcement that they have  switched away from using cage and barn eggs in all their stores. The  move comes after retail giant Foodstuffs made a recent similar  commitment across all their stores in New Zealand. “SAFE has been working with Habitual Fix to...

RIP Nells Belle – Another casualty of jumps racing

September 26th, 2017
A horse was killed on 21 September in the Jolt  Coffee House Open Steeplechase at the Wanganui Racecourse, confirming  yet again that jumps racing is cruel and dangerous. Nells Belle, a  9-year old mare, was killed by race officials after breaking her left  hind leg in the gruelling 4,100 metre...

Join Robyn Malcolm & take the 100% Vegetarian Challenge

September 26th, 2017
Just in time for World Vegetarian Month, Robyn  Malcolm and her boys are taking the 100% Vegetarian Challenge by  committing to keeping animal products off their plates for the next six  weeks. Robyn, a long-time SAFE supporter and voice for animals, has already  undergone many personal changes around her own...

Coup for hens – Foodstuffs to be cage-free

September 21st, 2017
SAFE is congratulating Foodstuffs, who owns New World, PAK’nSAVE and Four Square, on their announcement that they will stop selling all cage eggs from 2027.   In a statement Foodstuffs said today that following an extensive review of its egg sourcing and animal welfare policies the business has committed to a...

Campaign to ban farrowing crates

September 21st, 2017
Together with Farmwatch we have released a  brand new investigation into pig farming in New Zealand. Using both  hidden camera footage and virtual reality technology, we’ve created a  ground-breaking and New Zealand first look at what life is like for pigs  who are confined to a cage. The footage was...

SAFE Animal Squad goes live!

September 21st, 2017
We are excited to announce that the launch of the SAFE Animal Squad  website is just around the corner. To celebrate, we are running a  special Animal Tales story telling competition where children can create  their own animal storybook and go into the draw to win some amazing  prizes. The...

Team SAFE to race for animals at the Auckland Half Marathon

September 21st, 2017
At this year’s iconic Auckland Marathon on 29  October, a SAFE team will be racing for the animals. Can we count on  your help to get us over the finish line? SAFE campaigns for animals year-round to end the use of intensive  farming practices, such as colony cages in which...

Leave a lasting impact for animals

September 21st, 2017
Leaving a gift to SAFE in your Will is an easy way to ensure your passion for animals lives on. Wills are not something that New Zealanders like to talk about – in  fact, half of all Kiwi adults don’t even have one. However, a Will  allows you to provide...

New World, PAK’nSAVE and Four Square go cage-egg free!

September 21st, 2017
We’ve just taken a giant leap forward in our plan to see a world where hens don’t suffer in cages. Just months ago, SAFE was pleased to announce Countdown was going  cage-free following a major campaign from SAFE, supporters, and the NZ  public. Now, after talks with SAFE,  Foodstuffs, the company...

Cape Reinga to Bluff – for animals!

September 15th, 2017
Ever thought about what it might be like to walk from the top of New Zealand to the bottom? Jan Oliver Lucks is currently learning all about it while he puts one  foot in front of the other, trekking the hard 3000km Aotearoa terrain,  not just for fun but for...

National and Act behind on helping animals

September 14th, 2017
Early voting has started and SAFE is reminding people that their vote can impact millions of lives. All registered parties were surveyed on a range of key animal welfare issues with the results being allocated scores out of a possible 26. National received the lowest score with 11, the Green...

Animal researchers face some painful truths

September 7th, 2017
Earlier this week, around 150 animal  researchers and their colleagues gathered in Queenstown for the annual  conference of the Australian and New Zealand Council for the Care of  Animals in Research and Teaching (ANZCCART). This year’s theme was  ‘Maintaining Social Licence in a Changing World’ and SAFE was invited to...
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As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.