Historic win for hens as Countdown goes cage-free

Historic win for hens as Countdown goes cage-free

March 29th, 2017
Countdown, 1 March: “it is critical that Countdown continues to offer its customers a  choice of eggs and affordable options….we will continue to have a range  of eggs so that customers can choose what suits their budget or  preference,” Countdown, 28 March: “We will be going 100% cage-free in the...

Major win for ‘People Power’ as first supermarket chain goes cage-free

March 29th, 2017
Animal advocacy organisation SAFE is delighted that supermarket  chain Countdown has announced it will stop selling all cage eggs from  2024 (North Island) and 2025 (rest of New Zealand). The decision is a  massive win for caring Kiwis, who have been inundating Countdown with  thousands of messages via social media...

Best social media campaign of the year winners

March 23rd, 2017
SAFE has been awarded ‘Best Social Media  Campaign of the Year’ in the 2017 Techsoup New Zealand Charities  Technology Awards for our dairy awareness campaign. The integrated multi-media campaign won for showcasing innovation,  communication story-telling and technology service excellence to connect  people with some of the realities of animal agriculture,...

Australian retail giant treating Kiwis unfairly

March 20th, 2017
SAFE is accusing Australian corporation Woolworths Group of double standards for refusing to phase out all cage eggs at their New Zealand Countdown stores, whilst already having committed to phasing out cage eggs in their Australian supermarkets. This follows a Serious Fraud Office investigation into one of Countdown’s egg suppliers...

Ending the caging of hens globally

March 17th, 2017
The writing is on the wall for the cage egg industry. We know it, you know it. Now it’s time for retailers and businesses to realise a move to cage-free is inevitable. SAFE’s been working hard to get hens out of cages with our Countdown campaign and we’re very pleased to be...

Mila the ex-circus elephant has died

March 16th, 2017
“My heart has joined the Thousand, for my friend stopped running today.”  – Richard Adams   The staff at SAFE are very sad to hear the news that Mila the ex-circus elephant has died at San Diego Zoo. The zoo is performing an autopsy to determine the cause. Mila,  formerly...

Activism for animals made EASY

March 14th, 2017
Emails. Tweets. Posts. Petitions. Activism for animals made EASY. Got five minutes and want to do some good? SAFE is lucky to have many  dedicated volunteers that help us in the ‘real world’ with events,  protests and in the office. Some people can only spare a few minutes a  week....

Launch of thought-provoking factory farming textbook

March 1st, 2017
Is it better to live a life not worth living, or not to have  lived at all? This is one of the questions that students in Years 9-13  (ages 13-18) will be discussing this year thanks to a new textbook, Animals in Factory Farms.   The latest ground-breaking Animals in Factory...

Countdown hasn’t cracked it yet

March 1st, 2017
Countdown’s announcement today that it will phase out selling cage eggs under its own private egg label will improve the lives of some hens but falls short of heeding calls from their customers for them to go fully cage-free, a new poll shows.   Countdown has been encouraged by SAFE and...
New Zealand’s dirty dairy – response to a farmer

New Zealand’s dirty dairy – response to a farmer

February 15th, 2017
In his opinion piece (“Who is the greater polluter, cows or people; NZ Herald, 27 January 2017”)  Malcolm Lumsden tried to argue that people cause more damage than cows.  Not only did the article use too much poetic licence, facts about the  negative impact of animal farming on the environment...
Live export: Close-up with a bad trade

Live export: Close-up with a bad trade

February 9th, 2017
My work week started pretty normally on Monday 30 January. I expected  it to be a busy week. We knew a livestock vessel, the Awassi Express,  was due in Napier to take 5300 cows to China for the dairy industry. (We now know only 4500 were loaded, but not why...

Animals in factory farms textbook launch!

February 2nd, 2017
Think outside the square with Animals & Us  textbooks – open minds, express positive values, explore alternative  learning pathways. Jasmijn de Boo, SAFE CEO, is delighted to invite you to the launch of Animals in Factory Farms, the fifth issue of SAFE’s Animals & Us school textbook series. Animals in...

Latest live export shipment shocks New Zealanders

February 1st, 2017
Over 5000 New Zealand cows are being shipped to  China this week to be used in the dairy industry. Staff from SAFE’s  Wellington office drove to the port to witness the ship arriving and the  loading of the animals, where they took photos. Departing from Napier, the animals have been...

New cruelty-free companies

January 27th, 2017
SAFE is pleased to announce the latest update  to our cruelty-free list, SAFEshopper, which lists companies that do not  test on animals. Finding companies that truly don’t test on animals can  be tricky due to misleading wording, but we’ve done the hard work for  you. A very warm welcome to...
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As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.