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Join Miriama Smith & try vegan this January

January 8th, 2018
There are heaps of reasons to eat kind this January.  Not only is it the best way to help animals, it can also improve your  personal health and protect our environment. And you won’t be alone,  Miriama Smith is just one of hundreds of Kiwis who are giving vegan a...

Kraft Heinz commits to cage-egg free policy

December 7th, 2017
Kraft Heinz Company, the world’s fifth-largest food and beverage company, has announced its commitment to eliminate cage eggs from its supply chain globally by 2025. The announcement is the result  of extensive conversations with The Humane League and The Open Wing  Alliance, a global coalition of animal protection groups launched...
Support of dairy is short on facts

Support of dairy is short on facts

November 23rd, 2017
Andrew Knight is a veterinary Professor of Animal Welfare, and part of SAFE’s team. SAFE’s video showing a cow cantering after a trailer loaded with calves – one of  which may have been her own – has been reported by more than 30 media  outlets internationally. This seems to have...

Enter our ‘Sweet As Christmas Dessert Contest’

November 16th, 2017
Christmas is a magical time of year when we  come together with the people we love. It’s also the perfect time to  celebrate compassion and practice kindness.  That’s why SAFE is suggesting that when you design your holiday menu you consider leaving animals off your plate. We have lots of...

Survey exposes knowledge gap over the dark side of NZ Dairy

November 14th, 2017
A new survey has exposed how little awareness the general public has of dairy industry practices, with only half the NZ population aware that a cow needs to have a calf each year to produce milk. To counteract this, SAFE has erected a giant, thought-provoking billboard in the Auckland CBD...

Research reveals Kiwis in the dark about dairy industry

November 14th, 2017
A new survey has exposed how little awareness  the general public has of dairy industry practices, with only half the  NZ population aware that a cow needs to have a calf each year to produce  milk. To counteract this, we have erected a giant, thought-provoking  billboard in the Auckland CBD...
How does New Zealand rank for animal cruelty? A new index tells us

How does New Zealand rank for animal cruelty? A new index tells us

November 13th, 2017
As a campaigner working on animal issues for a good number of years now, one question that I keep being asked is, “How does New Zealand compare to other countries?” Whilst we keep a close eye on developments overseas, it can be tricky to answer. The Australian organisation Voiceless has...

New Zealand’s animal welfare reputation drops with new index

November 13th, 2017
Clearly presented information on the harm  humans do to animals around the world can be hard to come by. We are  grateful for a great new informative resource looking at the plight of  farmed animals globally, which has just been released. Voiceless, an  Australian animal protection institute, has produced the...
Remembering a racehorse called Regal Monarch – killed in the 2017 Melbourne Cup

Remembering a racehorse called Regal Monarch – killed in the 2017 Melbourne Cup

November 8th, 2017
Regal Monarch was a five-year-old bay gelding entered into the 2017  Melbourne Cup. Horses are gentle, trusting animals, who often run for  brief periods, when they are startled or feel the need to flee. Highly  social, they hate being left behind by their herd mates. And so Regal  Monarch was...

Food giant Nestlė applauded for global cage-egg free commitment

November 3rd, 2017
World’s largest food company announces global commitment to end cages Nestlė, the world’s largest food company, has announced its commitment to eliminate cages from its egg supply chain worldwide. This policy will be adopted by all of Nestlė’s locations in 189 countries. In New Zealand, Nestlė has committed to a...

World’s largest food company makes cage-egg free commitment

November 3rd, 2017
Nestlė, the world’s largest food company, has announced its commitment to  eliminate cages from its egg supply chain worldwide. This policy will  be adopted by all of Nestlė’s locations in 189 countries. In New  Zealand, Nestlė has committed to a phase-out date of 2025. This  announcement is part of an...

It’s been an amazing World Vegetarian Month!

November 3rd, 2017
This year, more and more Kiwis have been  cutting animals out of their diets. It’s no wonder! This World  Vegetarian Month, we’ve seen vegetarianism front and centre in the  spotlight with hundreds of media articles about vegetarian lifestyles  and veganism. Plus, every day more celebs are jumping on board to...
Share kindness

Celebrate a delicious, plant-based Christmas

A plant-based menu that will impress everyone around the Christmas table.
Extend your kindness to animals and our planet this Christmas, while enjoying the most delicious, festive spread!

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