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Safe calls on WHO for global leadership on factory farming

Safe calls on WHO for global leadership on factory farming

July 18th, 2017
New Zealand’s appetite for animal products coupled with intensive animal  agriculture (or factory farming) has become a hefty burden for the  country – and worldwide. SAFE, New Zealand’s leading animal advocacy  organisation, is calling for urgent solutions. SAFE has written to the Director General of the World Health  Organization (WHO)...

SAFE calls on the World Health Organization to address intensive animal agriculture

July 17th, 2017
Intensive animal agriculture and the  overconsumption of animal products is arguably the most pressing issue  facing human health and the environment. That is why SAFE along with  some of our partners wrote to the Regional Director of the World Health  Organization, Western Pacific Region asking them for leadership on this...

Angelique and the SAFE Animal Squad need your help!

July 6th, 2017
“I have always loved animals, and was very excited when I found out that SAFE had a group especially for kids like me.” – Angelique, 12, Wellington The future of New Zealand’s animals rests in the hands of the next generation, and they need our help. Angelique is just one...
Okja film review: The super-pig film with the super-big message

Okja film review: The super-pig film with the super-big message

July 6th, 2017
After watching the trailer for the highly anticipated film about a  young Korean girl, Mija and her rotund super-pig Okja, I was super  excited to watch what I essentially thought would be a fable of love. I  was suckered in at the start by the incredible CGI, the originality and...
Commerce Commission shows Pigcare label misleading

Commerce Commission shows Pigcare label misleading

June 27th, 2017
New Zealanders are not buying into the pork industry’s latest efforts to  mislead people into buying their cruel products, says SAFE. Today  Consumer NZ reported that the Commerce Commission found NZ Pork’s  PigCare label risked breaching the Fair Trading Act, and issued a  compliance letter. SAFE says pigs in factory...
Commerce Commission agrees PigCare label is misleading

Commerce Commission agrees PigCare label is misleading

June 27th, 2017
Following our complaint in 2016 to the Commerce  Commission, and then many more from members of the public, NZ Pork have  been told to change their PigCare label. The investigation found the  label may be in breach of the Fair Trading Act and a compliance letter  was issued. Be warned...

Jane Goodall – to visit New Zealand

June 26th, 2017
SAFE is delighted to welcome Jane Goodall to  New Zealand once again, and we are thrilled that SAFE will be partnering  with the new Jane Goodall Institute New Zealand (JGINZ) on several education initiatives. Jane Goodall is the most important contemporary conservation role  model for people of all ages, and...

Cooped up, freaked out

June 17th, 2017
Guest blogger Danielle Hart gives an insider’s view on what it was like to participate in SAFE’s anti-factory farming ‘Caged Being’ social experiment – June 2017. Danielle says animal welfare  is something that she has always felt passionate about, since she was a  kid, and she believes they have as much...

Give thanks by leaving a ‘Thank You’ card behind

June 16th, 2017
Encourage restaurants to serve more vegan food. We all have our favourite go-to restaurants; whether they offer fine  dining or a sloppy veg burger, we know them and keep going back for  more. But, sometimes we step out of our comfort zone and try something  new. When a restaurant is...

It’s election year – your chance to speak up

June 9th, 2017
Let your political candidate know you care about animals! On 23 September, New Zealanders will vote for political candidates in  the General Election. Some parties have animal welfare policies and  spokespeople; others don’t. You may want to vote to improve the life of  animals in NZ, but not know the...

SAFE Animal Squad goes online!

June 9th, 2017
The SAFE Youth Group has more  than 300 members, with more Kiwi kids aged 8 – 14 years joining every  day to learn about animal issues and connect with other children. As the group has grown it was in need of a new identity; one that  reflects the passionate and supportive...

A voice for ducks

June 9th, 2017
As we entered another duck ‘shooting season’, once again SAFE spoke out for ducks. Despite only a small percentage of the population taking part in the  barbaric practise of duck shooting, there is very little active  opposition to it, so SAFE is determined that New Zealanders learn the  other side...

Caged Being – a successful social experiment to raise awareness of factory farming in New Zealand

June 6th, 2017
What happens when 40 People, live together for 40 Hours…in a cage?  At 10pm on 2 June 40 people said goodbye to their creature comforts  and entered a 56 square meter cage inside a disused shop in Auckland to  raise awareness of the biggest animal welfare issue of our time...

Mid-Northern rodeo animal handler guilty of animal cruelty

June 1st, 2017
SAFE welcomes the news that an animal handler at the Mid Northern Rodeo  has been formally warned for cruelty by the Ministry for Primary  Industries (MPI) but says it is not enough. Charges were laid over  evidence compiled by volunteer investigators from Anti-Rodeo Action NZ  at the rodeo, in January...
Eat with kindness

Plants! Plants! Plants!

Sign up for the Plant-Based Challenge! Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.