News

It’s World Vegetarian Month and there have been lots of stories about  the benefits of adopting a plant-based diet. That said, there are  occasionally news articles that give us pause and have the potential to  make us question our decision to cut out animal products. In one study, researchers claim...

SAFE is disappointed in Auckland Council’s  decision today to approve funding to relocate an elephant from Sri Lanka  to Auckland Zoo, saying it is a cause for concern for local ratepayers  and animals. Mandy Carter, campaigns director, gave a presentation to Auckland  councillors this morning on the costs of this...

Labour weekend, the start of the New Zealand rodeo season, will see calves, horses and bulls subjected to stress and fear in the name of entertainment. To coincide with the season’s start, SAFE has unveiled striking billboards and a hard-hitting video, with confronting images depicting dogs being roped around their...

Labour weekend, the start of the New Zealand  rodeo season, will see calves, horses and bulls subjected to stress and  fear at rodeos held in the Canterbury towns of Methven and Winchester.  To coincide with the season’s start, we have unveiled striking  billboards and a hard-hitting video, with confronting images...

Dismayed by the prevalence of animal cruelty in New Zealand, SAFE has created an exciting new game on its new Animal Squad website as a tool to help teach young people compassion and empathy. The game is timely, given the spate of animal cruelty reports in the media, including school-sanctioned...

SAFE is congratulating Habitual Fix on their announcement that they have  switched away from using cage and barn eggs in all their stores. The  move comes after retail giant Foodstuffs made a recent similar  commitment across all their stores in New Zealand. “SAFE has been working with Habitual Fix to...

A horse was killed on 21 September in the Jolt  Coffee House Open Steeplechase at the Wanganui Racecourse, confirming  yet again that jumps racing is cruel and dangerous. Nells Belle, a  9-year old mare, was killed by race officials after breaking her left  hind leg in the gruelling 4,100 metre...

Just in time for World Vegetarian Month, Robyn  Malcolm and her boys are taking the 100% Vegetarian Challenge by  committing to keeping animal products off their plates for the next six  weeks. Robyn, a long-time SAFE supporter and voice for animals, has already  undergone many personal changes around her own...

SAFE is congratulating Foodstuffs, who owns New World, PAK’nSAVE and Four Square, on their announcement that they will stop selling all cage eggs from 2027.   In a statement Foodstuffs said today that following an extensive review of its egg sourcing and animal welfare policies the business has committed to a...

Together with Farmwatch we have released a  brand new investigation into pig farming in New Zealand. Using both  hidden camera footage and virtual reality technology, we’ve created a  ground-breaking and New Zealand first look at what life is like for pigs  who are confined to a cage. The footage was...

We are excited to announce that the launch of the SAFE Animal Squad  website is just around the corner. To celebrate, we are running a  special Animal Tales story telling competition where children can create  their own animal storybook and go into the draw to win some amazing  prizes. The...

At this year’s iconic Auckland Marathon on 29  October, a SAFE team will be racing for the animals. Can we count on  your help to get us over the finish line? SAFE campaigns for animals year-round to end the use of intensive  farming practices, such as colony cages in which...

Leaving a gift to SAFE in your Will is an easy way to ensure your passion for animals lives on. Wills are not something that New Zealanders like to talk about – in  fact, half of all Kiwi adults don’t even have one. However, a Will  allows you to provide...

We’ve just taken a giant leap forward in our plan to see a world where hens don’t suffer in cages. Just months ago, SAFE was pleased to announce Countdown was going  cage-free following a major campaign from SAFE, supporters, and the NZ  public. Now, after talks with SAFE,  Foodstuffs, the company...