Take Action

Help end live export

In the wake of a human and animal welfare disaster last week when nearly 6,000 cows were killed and 42 crew members are dead or missing when the ship Gulf Livestock 1 sunk, one thing is clear, we must end the brutal, dirty live export trade once and for all.

It’s time
to put the chicken
before the egg

Your actions can make a huge difference for the millions of hens living life in cramped, unnatural conditions on intensive farms. Whether you have an evening to spare or just five minutes, sign up and speak out for hens in New Zealand.

Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision –
An ethical Aotearoa New Zealand
that ensures rights of animals

SAFE educates, informs and empowers people
to make cruelty-free, plant-based and vegan choices.

A better world for animals

Our vision for the future

We can't go back to the way things were. Too much has changed. We can create a future-forward, robust economy that considers the wellbeing of all who call New Zealand home.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

125 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

Intensive Winter Grazing harms much more than our clean, green Aotearoa

In winter 2019, shocking images of cows up to their knees in mud, unable to lie down and rest, were in the media. Aerial footage revealed extensive environmental degradation in parts of Otago and Southland.  A Southland kindergarten was even forced to close when runoff from a nearby farm washed...

Have you bought these common myths about dairy?

For most of our lives, advertisements have told us that cow’s milk is good for us, that we need it for strong bones, or if we are to have any chance of making New Zealand’s Olympic team. But is this backed up by science? Or is it just clever advertising?...

Hens deserve a life worth living

Like many people caring for animals, my mornings start with a feeding and cleaning routine. With over 30 hens, the vast majority of whom arrived featherless and skinny after serving an 18-month sentence in an intensive farm, the daily routine is well-planned and efficiently executed.   The hens rush out...
Eat with kindness

Moooo-ve over dairy

Thinking of breaking up with dairy? Sign up for the Diary-Free Challenge! Anything dairy can do, plants can do better. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.