Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision – An ethical Aotearoa New Zealand that ensures rights of animals.

SAFE educates, informs and empowers people
to make cruelty-free, plant-based and vegan choices.

A better world for animals

Our vision for the future

We can't go back to the way things were. Too much has changed. We can create a future-forward, robust economy that considers the wellbeing of all who call New Zealand home.

It's time to put the chicken before the egg

Your actions can make a huge difference for the millions of hens living life in cramped, unnatural conditions on intensive farms. Whether you have an evening to spare or just five minutes, sign up and speak out for hens in New Zealand.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

125 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian.

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

When unlikely allies come together to fight intensive farming

Back in 2014, I was contacted by some fellow animal activists who told me a woman had reached out to them for help to stop a colony cage egg farm from being built in her small rural township of Patumahoe by a company called Craddock Farms. Knowing that I’d always...

Political Panel for Animals exceeded expectations

Last night’s Political Panel for Animals far exceeded my expectations. After seeing it, I am more optimistic than ever that we will get a win on colony cages ‒ if we keep pushing. It wasn’t the politicians that had me so excited. It was the little things. When it comes...

NZ egg distributor sentenced for selling 3 million cage eggs as ‘free-range’

A New Zealand egg distributor who sold 3 million cage eggs as free-range eggs was sentenced to 12 months’ home detention yesterday. While it’s encouraging to see Mr Chen being held accountable for his actions, this isn’t the first time someone has sold cage eggs as free-range eggs, and it...
Eat with kindness

Plants! Plants! Plants!

Sign up for the Plant-Based Challenge! Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.