Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.


Protect the ban on Live Export

National and Act are seeking to reverse the ban on live animal exports, posing a significant risk to animal welfare. You can make a difference by showing Christopher Luxon (National Party Leader) and David Seymour (ACT Party leader) that there is significant support in the general New Zealand community for ending the live export of animals.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Sign our petition calling for a Commissioner for Animals

While there are Government bodies to represent vulnerable members of our community, including children and the environment, animals are not represented in Parliament. That is why we have formed the Commissioner for Animals Alliance. Together, our voices are stronger.

New Zealand's Dairy Industry

New Zealand’s dairy industry is responsible for extraordinary suffering.

Mother cows are being pushed to their limits and every year, as many as two million calves are killed within their first week of life. Intensive dairying is also devastating our waterways, our climate and the integrity of our land.

Take a stand against factory fish farming

The Government is now proposing new legislation which would further threaten the lives and welfare of fishes trapped in factory farms at sea.

In its simplest terms, this proposed legislation would enable all 1,200 marine farms currently operating in New Zealand to continue for an additional 20 years without assessing the impacts on fishes or the environment.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

Unveiling the link: Animal agriculture and climate change

In the ‘big story’ of combating climate change, there’s a chapter that often goes unnoticed: animal agriculture. Unfortunately, without examining that chapter, the story doesn’t make sense.  Here in New Zealand, where agriculture is a cornerstone of our economy, the connection between animal agriculture and greenhouse gas emissions is undeniable.  ...

Fast-Track Approvals Bill – An animal welfare and environmental disaster

By now, you may have come across the headlines about the government’s Fast Track Approvals Bill, which has been gaining attention recently. You may even have heard some of the many concerns raised by environmentalists, animal welfare organisations, indigenous leaders and advocates across the spectrum.  But how did we get here?...

What else can I do to ensure the ban on live export is upheld in New Zealand?

As a country known for its commitment to animal welfare and ethical standards, New Zealand has long prided itself on leading by example. One of the most significant steps we’ve taken in this regard is the ban on live export—a crucial measure that upholds our values and protects the well-being...
Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.