Blog Articles

Compassionate Kiwis are ditching animal products and opting for kinder plant-based foods, according to new figures from Horizon Research. The Horizon Research poll shows there has been a rise in conscious food purchases over the past three years. Kiwis are eating less meat, dairy and fish products, and the majority...

Today marks the start of Meat-Free May! And this year Eat Kind are focusing on YOU! Join us, as we delve into all the amazing health benefits of a plant-based diet.  Alongside Kiwi medical professionals we are encouraging Kiwis to remove meat from their menus throughout May. Get ready to experience how...

Big chicken corporations are conning Kiwis into paying more for meat that is labelled free-range, despite the fact that the conditions these birds are kept in are almost indistinguishable from the standard in factory farm sheds. Footage released by SAFE on April 30, 2019 showed dead and dying chickens in...

SAFE released footage on April 30, 2019 from an Auckland chicken farm that would shock most meat-eaters. The footage showed dead and dying chickens; including stranded birds that have fallen on their backs, unable to get up. Many of the chickens have red-raw skin, as a result of lying in...

It has now been three weeks since ABC news exposed extreme live export cruelty. In that time, over 2,000 people have written individual letters to Minister Damien O’Connor asking for him to act to end live export. When animals leave New Zealand, we lose the ability to care for their...

This Easter, SAFE delivered a giant Easter card to Service Foods’ Auckland office. Inside the card were messages and signatures from caring Kiwis asking Service Foods to make its cage-free egg policy official.    Across New Zealand, millions of hens spend their entire lives confined within cages. The space allocated to...

SAFE is urging Minister of Agriculture Damien O’Connor to urgently ban the export of cows after he turned a blind eye to sick and dying animals in Sri Lanka. An exposé broadcast on ABC News in Australia on April 5, 2019, showed harrowing footage of cows sick and dying in the...

An explosive exposé, launched April 4, 2019, revealed that hundreds of New Zealand and Australian cows had died in a deal to set up dairy farms in Sri Lanka. This deal, sanctioned by the New Zealand Government, has turned into a human and animal welfare disaster. ABC in Australia exposed...

The Ministry of Business, Innovation and Employment (MBIE) in March 2019 released a report that signals the growing demand for more sustainable and ethical foods, but AgResearch could block further research. The report, prepared by Sapere Research Group, identified trends likely to affect the future of food and farming and...

The Cheesecake Shop has adopted a cage-free egg policy in New Zealand  after pressure from SAFE.  The company has committed to stop using cage eggs by January 2022 across all New Zealand stores, while it works towards matching its Australian stores 100% free-range policy.  This policy follows closely behind Bidfood’s recent announcement to go cage-free...

The 2019 National Finals Rodeo in North Canterbury bought the season death toll to four animals, after a horse, Nev, was killed following the bareback ‘bronc’ riding event. The death follows on from a horse who was killed at the November 2018 Methven Rodeo, and a horse and bull who were both killed at the December 2018 Gisborne Rodeo.   Despite new ‘suggested practices’ introduced...

A horse has been killed at the Rodeo National Finals in North Canterbury on March 9, 2019, renewing demands from SAFE for the Government to urgently ban rodeo cruelty. The incident happened after the ‘bronc’ riding event when the horse was killed after running into a fence. The horse is...

The country’s leading foodservice company is turning its back on cage eggs. SAFE is delighted to announce that after months of dialogue, the country’s leading food service company, Bidfood NZ, has produced a 2024 cage-free policy for all shell eggs.   While Bidfood may not be a household name, it’s almost guaranteed that on...

A recent review of the Psychoactive Substances Act 2013 by the Ministry of Health has renewed the possibility of animals being used to test Party Pills and synthetic cannabis. This is despite the fact that no amount of testing on animals whose physiology is very different from humans, will make...