The campaign to end rodeo is heating up as more and more people, from animal experts to local concerned people, add their voices to calls for a ban. One of these is Dr Peggy Larson who in January and February, visited NZ from her home in the US. Dr Larson...

The strength of public feeling against rodeo is escalating. Recent months have seen protests up and down the country, numerous media stories and a surge of outrage on social media, all speaking out on the distress caused to animals by rodeo cowboys. This season, the cowboys have engaged the services...

Following the reported injury and death of a bull at yesterday evening’s Pukemanu Bullride in Martinborough, SAFE is again demanding an end to all rodeo events due to the stress and risk they subject the bulls, horses and calves to, whilst forced to perform. Spectators said the animal broke his...

Following the reported injury and death of a bull at 2nd February’s Pukemanu Bullride in Martinborough, SAFE is again demanding an end to all rodeo events due to the stress and risk they subject the bulls, horses and calves to, whilst forced to perform. Spectators said the animal broke his...

SAFE is excited to announce the launch of FARM360, our brand new nationwide virtual reality experience, which reveals, from the animals’ eye view, the inside story of animal suffering in factory farms. FARM360 gives people the opportunity to see the conditions inflicted on animals in factory farms, from the animals’...

Dogs and cats bring us joy in so many ways. And  yet, we so often take these wonderful animals from their own families,  confine them, and alter their lives in ways they would not choose for  themselves. Few cats, for example, would voluntarily swallow a worming  pill. Or consent to...

Brand new 360-degree footage reveals, from the animals’ eye view, the inside story of animal suffering in factory farms. ‘FARM360: a nationwide virtual reality experience’ is a new initiative from SAFE. The public launch of FARM360 will be held on Saturday 20th January, (with a media preview on Friday 19th)...

There are heaps of reasons to eat kind this January.  Not only is it the best way to help animals, it can also improve your  personal health and protect our environment. And you won’t be alone,  Miriama Smith is just one of hundreds of Kiwis who are giving vegan a...

Kraft Heinz Company, the world’s fifth-largest food and beverage company, has announced its commitment to eliminate cage eggs from its supply chain globally by 2025. The announcement is the result  of extensive conversations with The Humane League and The Open Wing  Alliance, a global coalition of animal protection groups launched...

Andrew Knight is a veterinary Professor of Animal Welfare, and part of SAFE’s team. SAFE’s video showing a cow cantering after a trailer loaded with calves – one of  which may have been her own – has been reported by more than 30 media  outlets internationally. This seems to have...

Christmas is a magical time of year when we  come together with the people we love. It’s also the perfect time to  celebrate compassion and practice kindness.  That’s why SAFE is suggesting that when you design your holiday menu you consider leaving animals off your plate. We have lots of...

A new survey has exposed how little awareness the general public has of dairy industry practices, with only half the NZ population aware that a cow needs to have a calf each year to produce milk. To counteract this, SAFE has erected a giant, thought-provoking billboard in the Auckland CBD...

A new survey has exposed how little awareness  the general public has of dairy industry practices, with only half the  NZ population aware that a cow needs to have a calf each year to produce  milk. To counteract this, we have erected a giant, thought-provoking  billboard in the Auckland CBD...

As a campaigner working on animal issues for a good number of years now, one question that I keep being asked is, “How does New Zealand compare to other countries?” Whilst we keep a close eye on developments overseas, it can be tricky to answer. The Australian organisation Voiceless has...