News

On World Day for Laboratory Animals, observed on 24 April, two brave rescue rats named Felix and Veritas returned to Victoria University of Wellington to deliver an important message.  At Victoria University, rats are subjected to an experiment known as the ‘Forced Swim Test’. The test involves placing a small animal such as a rat...

We are a huge step closer to seeing a world where hens don’t suffer in cages. Within 24 hours of the campaign launching, Hilton Hotel Group released a public statement announcing a new policy to phase out cage eggs in all its hotels globally by 2025. Just yesterday, over 55...

Hotel groups, Hilton and Best Western, are being urged to go cage-free worldwide by over 55 major international animal protection organisations as part of a global campaign. The coordinated campaign, asking Hilton and Best Western to use exclusively cage-free eggs, has just launched out of Europe at the 2019 summit...

SAFE is excited to announce the country’s second largest foodservice company, Service Foods, has produced a 2025 cage-free policy for all shell eggs.    Over Easter, SAFE delivered a giant Easter card asking Service Foods to have a heart for hens and name the date it will officially go cage-free. We were delighted to see this struck a chord...

The duck shooting season started on May 4, 2019, and hundreds of thousands of birds will die slow, painful deaths as a result. SAFE wants duck shooting banned in New Zealand due to the high numbers of birds, including natives that are wounded and maimed, and die slow and painful...

Compassionate Kiwis are ditching animal products and opting for kinder plant-based foods, according to new figures from Horizon Research. The Horizon Research poll shows there has been a rise in conscious food purchases over the past three years. Kiwis are eating less meat, dairy and fish products, and the majority...

Today marks the start of Meat-Free May! And this year Eat Kind are focusing on YOU! Join us, as we delve into all the amazing health benefits of a plant-based diet.  Alongside Kiwi medical professionals we are encouraging Kiwis to remove meat from their menus throughout May. Get ready to experience how...

Big chicken corporations are conning Kiwis into paying more for meat that is labelled free-range, despite the fact that the conditions these birds are kept in are almost indistinguishable from the standard in factory farm sheds. Footage released by SAFE on April 30, 2019 showed dead and dying chickens in...

SAFE released footage on April 30, 2019 from an Auckland chicken farm that would shock most meat-eaters. The footage showed dead and dying chickens; including stranded birds that have fallen on their backs, unable to get up. Many of the chickens have red-raw skin, as a result of lying in...

It has now been three weeks since ABC news exposed extreme live export cruelty. In that time, over 2,000 people have written individual letters to Minister Damien O’Connor asking for him to act to end live export. When animals leave New Zealand, we lose the ability to care for their...

This Easter, SAFE delivered a giant Easter card to Service Foods’ Auckland office. Inside the card were messages and signatures from caring Kiwis asking Service Foods to make its cage-free egg policy official.    Across New Zealand, millions of hens spend their entire lives confined within cages. The space allocated to...

SAFE is urging Minister of Agriculture Damien O’Connor to urgently ban the export of cows after he turned a blind eye to sick and dying animals in Sri Lanka. An exposé broadcast on ABC News in Australia on April 5, 2019, showed harrowing footage of cows sick and dying in the...

An explosive exposé, launched April 4, 2019, revealed that hundreds of New Zealand and Australian cows had died in a deal to set up dairy farms in Sri Lanka. This deal, sanctioned by the New Zealand Government, has turned into a human and animal welfare disaster. ABC in Australia exposed...

The Ministry of Business, Innovation and Employment (MBIE) in March 2019 released a report that signals the growing demand for more sustainable and ethical foods, but AgResearch could block further research. The report, prepared by Sapere Research Group, identified trends likely to affect the future of food and farming and...