SAFE is thrilled to announce Town Tonic as the winner of our People’s Choice Award for Best Dish. Their “vegan pumpkin pie, glass, pistachio, chocolate, rosemary strudel” stood out among so many delectable, drool-worthy dishes. Owner and Executive Chef Jamie Bennett, who founded the Christchurch farmers’ market has committed to...

Another victory for New Zealand hens! SAFE is applauding retail outlets FreshChoice and SuperValue, owned by Countdown, for committing to move away from selling caged eggs. This latest move brings all major New Zealand supermarket chains together, united against the cruelty of cage-eggs. SAFE has been talking with Countdown since...

SAFE is pleased to congratulate Subway for announcing today that they will move away from using whole cage eggs in their 280 New Zealand stores, effective immediately. After talks with SAFE, Subway’s new policy is the latest in a series of trending cage-free commitments across the country. “SAFE has been working...

The campaign to end rodeo is heating up as more and more people, from animal experts to local concerned people, add their voices to calls for a ban. One of these is Dr Peggy Larson who in January and February, visited NZ from her home in the US. Dr Larson...

The strength of public feeling against rodeo is escalating. Recent months have seen protests up and down the country, numerous media stories and a surge of outrage on social media, all speaking out on the distress caused to animals by rodeo cowboys. This season, the cowboys have engaged the services...

Following the reported injury and death of a bull at yesterday evening’s Pukemanu Bullride in Martinborough, SAFE is again demanding an end to all rodeo events due to the stress and risk they subject the bulls, horses and calves to, whilst forced to perform. Spectators said the animal broke his...

Following the reported injury and death of a bull at 2nd February’s Pukemanu Bullride in Martinborough, SAFE is again demanding an end to all rodeo events due to the stress and risk they subject the bulls, horses and calves to, whilst forced to perform. Spectators said the animal broke his...

SAFE is excited to announce the launch of FARM360, our brand new nationwide virtual reality experience, which reveals, from the animals’ eye view, the inside story of animal suffering in factory farms. FARM360 gives people the opportunity to see the conditions inflicted on animals in factory farms, from the animals’...

Dogs and cats bring us joy in so many ways. And  yet, we so often take these wonderful animals from their own families,  confine them, and alter their lives in ways they would not choose for  themselves. Few cats, for example, would voluntarily swallow a worming  pill. Or consent to...

Brand new 360-degree footage reveals, from the animals’ eye view, the inside story of animal suffering in factory farms. ‘FARM360: a nationwide virtual reality experience’ is a new initiative from SAFE. The public launch of FARM360 will be held on Saturday 20th January, (with a media preview on Friday 19th)...

There are heaps of reasons to eat kind this January.  Not only is it the best way to help animals, it can also improve your  personal health and protect our environment. And you won’t be alone,  Miriama Smith is just one of hundreds of Kiwis who are giving vegan a...