News

Following outrage after the release of new  footage from inside a New Zealand pig farm, and criticism of the pig  industry by the Commerce Commission, SAFE has published a spoof website  about NZPork’s misleading marketing label ‘PigCare’. The alternative  website, called PigScare, shows the true face of pig farming and...

The realities of modern animal slaughter were  starkly revealed in video footage briefly posted on Facebook by a Napier  slaughterhouse worker and aired today on Newstalk ZB. After laughing and joking workers were filmed cutting the throats of  sheep and hanging them from shackles, to allow their blood to drain...

Earlier this month we put 40 volunteers a cage for 40 hours to raise awareness of factory farming. It was hard, it was harrowing, but they did it. One of the volunteers in the experiment, Reuben Jamieson-Soper tells us about his experience in the cage: “We don’t need to be...

Exotic  animals such as birds, reptiles and fish are hard to keep healthy in  captivity. Unlike domesticated species that have co-evolved with humans  for thousands of years, they are often highly specialised to inhabit  unique environments, and are not used to co-habiting with humans. Red  slider turtles, for example, are...

SAFE and Farmwatch have released a brand-new investigation into pig farming in New Zealand, using both hidden camera footage, and a ground-breaking, New Zealand-first, look at a pig farm with virtual reality technology. The never before witnessed footage was obtained by Farmwatch at a pig factory farm in the Waikato,...

Together with Farmwatch we have released a  brand-new investigation into pig farming in New Zealand, using both  hidden camera footage and a ground-breaking, New Zealand-first, look at a  pig farm with virtual reality technology. The footage was obtained by Farmwatch at a pig factory farm in the Waikato, using  both...

New Zealand’s appetite for animal products coupled with intensive animal  agriculture (or factory farming) has become a hefty burden for the  country – and worldwide. SAFE, New Zealand’s leading animal advocacy  organisation, is calling for urgent solutions. SAFE has written to the Director General of the World Health  Organization (WHO)...

Intensive animal agriculture and the  overconsumption of animal products is arguably the most pressing issue  facing human health and the environment. That is why SAFE along with  some of our partners wrote to the Regional Director of the World Health  Organization, Western Pacific Region asking them for leadership on this...

“I have always loved animals, and was very excited when I found out that SAFE had a group especially for kids like me.” – Angelique, 12, Wellington The future of New Zealand’s animals rests in the hands of the next generation, and they need our help. Angelique is just one...

After watching the trailer for the highly anticipated film about a  young Korean girl, Mija and her rotund super-pig Okja, I was super  excited to watch what I essentially thought would be a fable of love. I  was suckered in at the start by the incredible CGI, the originality and...

New Zealanders are not buying into the pork industry’s latest efforts to  mislead people into buying their cruel products, says SAFE. Today  Consumer NZ reported that the Commerce Commission found NZ Pork’s  PigCare label risked breaching the Fair Trading Act, and issued a  compliance letter. SAFE says pigs in factory...

Following our complaint in 2016 to the Commerce  Commission, and then many more from members of the public, NZ Pork have  been told to change their PigCare label. The investigation found the  label may be in breach of the Fair Trading Act and a compliance letter  was issued. Be warned...

SAFE is delighted to welcome Jane Goodall to  New Zealand once again, and we are thrilled that SAFE will be partnering  with the new Jane Goodall Institute New Zealand (JGINZ) on several education initiatives. Jane Goodall is the most important contemporary conservation role  model for people of all ages, and...

Guest blogger Danielle Hart gives an insider’s view on what it was like to participate in SAFE’s anti-factory farming ‘Caged Being’ social experiment – June 2017. Danielle says animal welfare  is something that she has always felt passionate about, since she was a  kid, and she believes they have as much...